On the Clusters Marketing Model of High-tech Industry Clusters
نویسندگان
چکیده
The phenomenon and model of industrial clusters marketing is a cross-linking subject on the industry cluster theory and regional marketing. It can answer if the high-tech industry clusters marketing belong to a traditional industrial clusters phenomenon? This paper focuses on discussion about whether there is a cluster marketing model. First the concept of clusters marketing model was defined, then its related areas were determined, and finally a theoretical model of high-tech clusters marketing model was established. With this theoretical model, the author analyze the possibility that the clusters marketing model of traditional industries applies to high-tech clusters. Therefore, the main point is that the operating mechanism is the core of the clusters marketing model and three types of traditional clusters marketing mechanisms (function interest, regulation and contract mechanism) can be completely used for the high-tech industry cluster. As a result, six modes of clusters marketing of high-tech industry were proposed.
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